A Mediological Analysis of Facebook and Google+ by DJ Goodwiler
With more than 800 million active users (more than half of whom logon every day), it is no wonder so many people have written about Facebook.[1] Some have looked at how political candidates use Facebook, other, rhetorically-minded scholars have seen it as a pedagogical aid.[2] Oddly, however, Facebook has not received an adequate analysis as a unique, multimodal, rhetorical space. This is due, in large part, to a lack of analytical tools for such a diverse medium.